Analytics, set up for you
Know exactly what to measure. Without a data team.
KIDA learns how your business makes money, then tells you which metrics to track, how to calculate them, and why they matter. It flags the data you should be collecting but aren't, helps you capture it, then watches everything and surfaces only what needs your attention. When something moves, it tells you what to do about it, and remembers what worked and what didn't so every call gets sharper.
No analyst. No data engineer. No blank dashboard to figure out.
See how it works ↓Curly cohort · repeat purchase rate
ATTENTION · repeat rate down 18% over 6 weeks
Recommended action: win back 340 curly-haired customers before they churn.
Illustrative data. Not a real customer.
A signal a lean team misses for months. KIDA catches it in week one.
§ The problem
Big companies win because a team is always watching. You have a dashboard and your gut.
It's not that you don't care. You're buried in operations, your tech is outsourced, and you track a few basics on a simple dashboard. So when a number moves, you can't tell if it's big or small, worth acting on, or what to do about it. And the data you needed but never collected is already gone. You can't go back and track last month.
Your dashboard
Is that bad? Worth acting on? No idea.
What's actually happening
- REPEAT RATE · CURLY COHORT▼ 18%
- STOCKOUT RISK · 3 SKUS⚑ 9 DAYS
- PAID CAC▲ 22%
- NEW-CUSTOMER AOV▲ 6%
This is what a BI team would see. You don't have one.
Most of what you track is noise. The handful of metrics that actually predict growth are a short list, and most teams never find it.
So they steer by the wrong number until a quarter is gone.
§ How it works
From zero to the right metrics in an afternoon.
It learns how your business works
Tell KIDA what you sell and how you make money. A few quick questions, no spreadsheets, no setup call.
a few questions · 2 min
- What do you sell?
- How do you make money?
- Who buys, and again?
- + 2 more
It builds your metric catalog
The exact metrics your business should track, each with a formula, a priority, and an owner. Built for your model, not a generic template.
It connects, or tells you what to collect
Already have the data? KIDA connects your sources. Missing something that matters? It flags it and helps you design the tracking to capture it, before more is lost.
Not collected yet: subscription pause reason. Start now, before it's lost.
It watches, and tells you what to do
Dashboards, alerts, and anomaly detection run automatically. When something moves, KIDA surfaces it and recommends the action. You read the numbers. It does the rest.
Alert · just now
Curly cohort reorder rate down 18% since the formula change.
→ Win back 340 customers with a targeted offer.
§ Why KIDA
An entire analytics team, built for a lean company.
KIDA isn't a faster chart tool. It's the judgment of a senior analyst team, applied to your business from day one. And every week, it gets smarter.
Judgment
The right numbers, not more numbers
KIDA decides what actually predicts growth for a business like yours and cuts the vanity metrics. Better decisions, not a prettier screen.
Action
It tells you what to do, not just what happened
A number moving is not an insight. KIDA reads the change, decides if it matters, and hands you the next move: which cohort, which offer, which lever.
Foresight
It catches what you're not tracking
KIDA works before your data exists. It flags the signals you're not collecting yet and helps you capture them, because uncollected data is gone for good.
Memory
It gets smarter every week
KIDA remembers every experiment you run, what worked and what didn't, and uses that context to make every recommendation sharper than the last.
Experiment log
- Bundle offerrepeat +12%
- Free ship > $40margin −3pt
- Win-back email41% reactivated
§ The difference
What changes when KIDA sets up your analytics.
Without KIDA
- Guess which metrics matter
- Track 30 numbers, act on none
- Find out a change mattered a quarter late
- Miss a cohort churning until revenue dips
- Hire a $130k analyst or wrestle a BI tool
With KIDA
- The right metrics, decided for you
- A tight catalog with owners and priorities
- Alerts the moment something moves, with the action
- Catch the cohort in week one
- No hire, no blank canvas, smarter every week
§ Who it's for
Built for teams that outgrew guesswork but can't justify a data hire.
Consumer brands, subscription businesses, and growing companies doing real revenue without a data team. If you're buried in operations, steering by gut and screenshots, and your next option is a $130k analyst or another dashboard you'll never configure, KIDA is the step in between.
- DTC & consumer brands
- Subscription businesses
- Founders & operators without a data team
§ FAQ
Questions, answered.
Do I need my own data or analysts?
No. That's the point. KIDA decides what to measure and sets up the tracking. If your data exists, it connects it. If it doesn't, it tells you what to start collecting and helps you design the tracking to capture it.
How is this different from Triple Whale, Amplitude, or a BI tool?
Those hand you tools and assume you already know what to track and that your data exists. KIDA works before either is true. It decides what matters for your specific business, sets it up, and tells you what to do about what it finds.
Does it just tell me what happened, or what to do?
Both. When a number moves, KIDA decides whether it matters and recommends the next move: which cohort, which lever, which offer. And it remembers what worked so the next recommendation is sharper.
Why not just capture everything and decide later?
Capturing everything buries you in clicks and still doesn't tell you which signals predict your outcomes. It also misses revenue, cost, and retention data. KIDA tells you what matters, then collects that.
How long does setup take?
A few questions to get your metric catalog. Connecting sources takes minutes. You're not building anything.
What does it cost?
We're onboarding early companies now. Join the waitlist and we'll talk pricing that fits your stage.
The waitlist is open
The brain every company deserves.
Big companies win because a team is always watching their business. KIDA becomes that team. We're onboarding a small group of early companies now, and telling each one exactly what they've been missing.
No analyst. No data engineer. No blank dashboard.